- Артикул:00-00005157
- Автор: Sylee Gore
- ISBN: 978-0-19-457918-6
- Обложка: Мягкая обложка
- Издательство: Oxford (все книги издательства)
- Город: England
- Страниц: 80
- Год: 2015
- Вес: 285 г
Развернуть ▼
English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The book covers all the essential responsibilities of marketing and advertising departments. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Telephoning, emailing, meetings, and presentations are practised, alongside the important specialist vocabulary relating to branding, market research, advertising rates, direct marketing, and public relations.
Contents
1.Introduction to marketing and advertising
2.Finding the customer
3.Planning a marketing strategy
4.Creating ads
5.Marketing tools
6.Presenting your public face
7.Marketing through trade fairs
APPENDIX
Test yourself!
Partner Files
Answer key
Transcripts
A-Z word list
Glossary
Useful phrases and vocabulary
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